Working directly with our client base as knowledge experts in the ecommerce and consumer goods space, we offer a real world service to enable success. With a 99% success rate across our searches, we truly get it when it comes to finding, engaging and securing the talent you need.
Head of eCommerce – Mother’s Earth
Full time
Remote – Europe
We’ve teamed up with the fastest-growing change for good laundry brand, Mother’s Earth, who are now in the market to secure an Head of eCommerce to join their rapidly scaling team!
About Mother’s Earth
At Mother’s Earth, we believe every choice we make at home should contribute to a healthier future. We’re on a mission to protect what matters most by creating trusted, effective home care products that are free from harmful ingredients. Born from a personal need for safer alternatives, we’ve grown into a movement driven by transparency, responsibility, and a deep commitment to redefining care in everyday life.
After strong and consistent growth, we are entering our next scale phase: building the foundation for a €100M+ business. Ecommerce is our primary growth engine. and we are now ready to give it a single, clear owner
This is a unique opportunity to take ownership of our ecommerce operations across multiple markets and Shopify stores, ensuring a seamless and consistent experience for customers.
You’ll play a key role in building and optimizing the online shopping experience, driving growth, and supporting a brand that truly makes a difference.
The Opportunity
Until now, ecommerce at Mother’s Earth has grown through speed, talent, and grit. What we need next is clarity, structure, and ownership.
As Head of Ecommerce, you will:
own the entire ecommerce engine
design the systems, team, and operating rhythm
turn strong execution into predictable, scalable growth
reduce founder dependency by being the single accountable owner
This is a build + scale role
Key Responsibilities
1. Growth & Scaling
Own ecommerce revenue growth going from 8 figures to 9+ figures
Design the ecommerce roadmap aligned with company goals
Own ecommerce KPIs and reporting
Translate ambition into clear priorities and trade-offs
Lead international scaling across multiple Shopify markets
2. Ecommerce System & Structure
Design the ecommerce operating model (roles, ownership, cadence)
Define how ecommerce works with other departments
Build the right balance between in-house team and external partners
Create clarity on “what ecommerce owns vs influences”
3. CRO, UX & Conversion Strategy
Own the ecommerce CRO strategy and prioritisation framework
Ensure the site becomes the best possible expression of performance insights
Work closely with Performance & CRO specialists on offers, funnels, and landing pages
Focus on RPU, AOV, CVR, subscription performance, and retention
You are not expected to personally build pages or write copy, but you must know what “great” looks like and how to scale it.
4. Launches, Trading & Execution Excellence
Own ecommerce readiness for campaigns, product launches, and peak moments (e.g. BFCM)
Design launch processes that work under pressure
Ensure fast, high-quality execution across teams and partners
Create feedback loops: launch → learn → improve
5. Leadership & Culture
Build and lead a high-performing ecommerce team
Create clarity, accountability
Be calm under pressure and decisive when it matters
Model ownership, pragmatism, and ambition
Requirements
Have scaled a DTC ecommerce business beyond €30M
Have built or significantly evolved an ecommerce team and operating model
Are comfortable owning end-to-end ecommerce, not just parts of it
Think in systems, not tasks
Are commercially sharp and data-literate
Can say “no” as confidently as you say “yes”
Thrive in fast pace, high pressure environments
Our Setup Today
- 4 Shopify stores across Europe
- External Store Manager focused on execution
- External dev team
- CRO agency
- Strong in-house Performance, CRM, LTV & Data leadership
Your role is to turn this into a coherent, scalable ecommerce organisation.
Why This Role Is Special
You will design the ecommerce function, not inherit one
You will have real decision authority
You will work directly with founders and leadership
You will help build a brand that genuinely improves families’ lives
You will shape the ecommerce engine behind a future €100M+ business
Why Join Us?
Ready to roll up your sleeves and build something that truly matters? This is your chance to lead, create, and leave your mark - bringing a purpose-driven brand to life across Europe. If that excites you, we can’t wait to meet you.
Benefits:
• Rewarding base salary + bonus
• Remote working
• Opportunity to be a part of one of the fastest growing brands in Europe!
If this sounds like you then hit apply or email Sam on sam@hypergrowthrec.co.uk to find out more!
CRM Manager – COAT Paints
Rewarding Salary + Benefits
Soho, London – Hybrid
Full Time
We’ve teamed up with the exciting paint brand COAT Paints, who are now in the market to secure a CRM Manager!
About COAT:
At COAT, we’re changing the paint game.
COAT is the fastest-growing paint company in the UK, and we’re looking for brilliant people to join us. With a reimagined digital buying experience and sustainable, high-quality paint delivered the next day, we’re making it ridiculously easy for people to create spaces they’re proud of — for themselves and the planet.
Backed by leading VCs and pioneering sustainability in our industry, we’re continuing to grow, setting new benchmarks and reinventing paint for a conscious generation of homeowners and designers.
About The Role:
We’re looking for a CRM Manager to join the team! At COAT, we know a thing or two about brand and growth marketing. We’re looking for someone to own and scale our customer relationship marketing — building automated, data-driven journeys that convert our sample customers to loyal paint customers, drive repeat purchase, and make every customer feel part of the COAT community.
Key Responsibilities:
CRM Strategy & Execution
• Lead COAT’s CRM strategy across D2C and Trade audiences — building out customer lifecycle campaigns that increase engagement, retention, and lifetime value.
• Own and optimise all Klaviyo flows and campaigns — from welcome and post-purchase journeys to win-back, review requests, and VIP programmes.
• Segment and personalise communication using behavioural, purchase, and demographic data.
• Collaborate with Marketing, E-com, and Creative teams to ensure content is always on-brand, relevant, and performance-focused.
• Report on CRM performance, delivering insight and recommendations to drive continual improvement.
Customer Retention & Growth
• Develop and deliver retention-focused campaigns that re-engage lapsed customers, convert sample customers and reward loyalty.
• Identify and test new opportunities to surprise and delight our community — from referral programs to exclusive events or early-access drops
• Collaborate with the wider marketing team to ensure CRM aligns with paid, organic, and brand activity.
• Champion data hygiene and best practice across all customer data platforms, ensuring compliance with GDPR.
Testing & Analytics
• Analyse campaign performance and customer behaviour to inform targeting, messaging, and strategy.
• Run A/B tests across subject lines, creative, and frequency to optimise engagement and conversion.
• Present results and insights clearly to internal stakeholders, translating data into actionable plans.
Requirements:
What You’ll Need
• 3–5 years’ experience in a CRM, retention, or lifecycle marketing role — ideally within a small, ambitious D2C e-commerce brand.
• Expert-level knowledge of Klaviyo — from flow logic and segmentation to reporting and troubleshooting.
• A strong grasp of email marketing best practice.
• Excellent analytical skills, comfortable interpreting data and building reports.
• Strong communication and copywriting ability, with a knack for nailing the COAT tone.
• Collaborative, organised, and comfortable juggling multiple projects in a fast-paced environment.
• A natural problem-solver who brings ideas, energy, and an experimental mindset to the table.
Nice to Have
• Experience with Shopify or similar eCommerce platforms.
• Some familiarity data tools for deeper analysis.
• Previous experience working in a scale-up or startup environment.
Chances are, if you tick these boxes, you’re also creative, detail-oriented, and curious — qualities that will serve you well in our fast-moving, “solutions-not-problems” environment.
Benefits:
• Competitive base salary + benefits
• Flexible hybrid working - Soho HQ 3-days per week, the rest remote.
• Hefty discount on COAT paint, flexible working culture, regular team events.
• 28 days plus bank holidays
• The opportunity to work in a high growth scale up!
• + much more!
If this sounds like you then hit apply or email Kyle on kyle@hypergrowthrec.co.uk to find out more!
